When it comes to paying for your new (or new-to-you) ride,
many car dealers are ethical, legitimate and fair. Others see an opportunity to
drive up the overall transaction price and put more of your money in someone
else’s pocket. In Ontario, and many other provinces, regulations exist to
prevent any pricey surprises and fees just before you drive off – though some
dealers are in the practice of trying to add these to your invoice, regardless.
Dealers that don’t abide by ethical guidelines may set
shoppers up for a negative experience – which those shoppers will probably tell
their friends, family and social media contacts all about.
This is a problem for the Ontario Motor Vehicle Industry
Council, or OMVIC. OMVIC’s mandate is to maintain a fair, safe and informed
marketplace by protecting the rights of consumers, enhancing professionalism
and ensuring fair, honest and open competition for licensed dealers. In
Ontario, all dealers must be licensed by OMVIC and obey federal and provincial
laws.
Created in 1997, OMVIC is responsible for administering the
Ontario Motor Vehicle Dealers Act (MVDA), which sets the rules and standards by
which salespeople and dealers must abide.
Evolution of that Ontario Motor Vehicle Dealers Act has seen
consumer protection enhanced in recent years – for instance, with increased
funds available to compensate shoppers, implementation of all-in pricing rules
and increased fines for dealers and salespeople who break the rules set out in
the MVDA. These aren’t slap-on-the-wrist fines either: individuals can face
fines of up to $50,000, and/or nearly two years in jail. Corporations can face
fines up to $250,000. Dealers and salespeople can also have their
registration revoked.
In addition to enforcement and mediation of the Act, the
OMVIC also maintains a compensation fund for consumers who suffer a financial
loss arising from a transaction with an OMVIC-registered motor vehicle dealer.
All of this exists with the intent of protecting consumer interests.
Lately, OMVIC says those interests have been compromised by
practices relating to the sale and add-on of additional products and services. Unethical
in nature, these practices create distrust and reinforce what dealers hoped
would be tired and outdated stereotypes.
What’s been happening? Recently, OMVIC has addressed
concerns from shoppers presented with a “mandatory” charge for add-on items,
like nitrogen tire inflation and anti-theft systems. Charges for any such
pre-installed products or services, according to OMVIC, must be included in
both the advertised and negotiated prices. A dealer might decide not to sell a
vehicle unless these products are paid for, in which case the shopper can
decide to purchase or not.
OMVIC’s advice regarding surprise add-ons? Only agree to pay
for the ones they believe have value, and the ones they want, or none at all.
And remember – if a salesperson states or implies that any charge beyond HST
and licensing is mandated or required by OMVIC or the government, the statement
is false and misleading. They could, as a result, face administrative action by
the council.
Other recently-addressed concerns deal with fees and costs
added after the consumer has negotiated the final price. In Ontario,
strict regulations apply to dealer advertising, and any ad for a vehicle must
represent an all-in price. Adding fees like administration fees, freight, PDI,
or a “mandatory” pre-installed service or item to that required all-in price is
illegal. Note that administration fees aren’t against the law – but they must
be included in that “all-in” price.
If a shopper negotiates a price with a sales representative,
OMVIC says the shopper can assume they’re negotiating an all-in price, and that
any price representations made by a salesperson during the sales process
reflect that all-in price. Remember – only HST and licensing can be added. Any
latter attempt by the dealer to add fees can be seen as a breach of the Code of
Ethics.
The OMVIC also notes that in Ontario, there’s no cooling-off
period on used vehicles – and that the Safety Standards Certificate is not a
warranty but rather a certification that the vehicle in question met a minimum
safety standard on the day it was inspected.
Chevrolet Equinox Sugarland
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