In these times when we're all being defined by numbers and
crunched into conformity, we still want something that expresses our own style.
Something that says, "This is me."
For some time, an underworld of Car customization has
existed. But today, it's not just low-riders and hotdoggers who want to make a
personal statement. With the popularity of shows such as "American
Chopper" and "Pimp My Ride," orders for custom cars and bikes
have skyrocketed.
Now, ATV and utility vehicle owners are just as eager to spruce
up their rides. They are beginning to appreciate their sturdy off-road vehicles
- more often associated with hunting and farming - and are dreaming up ways to
make them unique. Each becomes a signature piece, reflecting the taste and
style of the owner.
The trend, spearheaded by celebrities and sports stars, now
is becoming more mainstream, according to Polaris, a leading manufacturer of
ATVs and utility vehicles. The Southwest, especially California and Arizona,
seems to be the hub of this new fad.
Here are some of the hottest ways to customize your ride:
* Flames: Since the 1950s, painted flames scorching the
front and sides of hot rods have meant speed. Today, this classic design still
leads the pack.
* Chrome: The luxurious Packards and Cords of the 1930s
were loaded with shine and sparkle. Grills, doors -
everything that could gleam, did gleam. Even now, chrome says high style.
* Color-keyed rims: They would have loved this in the 1960s.
Bright primaries, strong earth tones, simple neutrals -choose a color and your
ride is instantly one of a kind.
* Sound systems: Install one in the bed or roof. Whether
your music of choice is golden oldies or heavy metal, everything will sound
better. And on those camping trips when you're deprived of your usual comforts,
you can still enjoy quality sound.
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